Webmasters are always in confusion regarding which website/webpage to choose for building one-way links or link swapping. But there should be some reliable online seo tool which can help us in knowing the strength of that site.

This is where the Spam-o-Meter steps in. This is an automated link-checking tool which returns a number based on certain algorithm. Spam-o-Meter spiders several parts of a page and assigns + and - points against the ranking. After all checks have been completed, a final ranking is given, between 0 and 10.

You can use it to decide the strength of a page for link swapping or to check the quality of your own site so that you can get better results/revenue from advertisements.

It works on certain ranking factors like:

 

• Page Existence
• Http response code – like - point for 404
• Google PageRank (PR)
• Whether the page/site is indexed on Search Engines?
• Number and quality of outgoing links from a particular page
• Is the page called "links.htm" or "links.php"?
• Page url – dynamic/static
• Nofollow/noindex tags
• robots.txt status